The HYFN Blog

"EXTRA SPICY" is a music discovery series focused on celebrating the culture and genius of the Immigrant / South Asian Diaspora. PopShift & Kolkata Chai Co came to us with this concept and we Art Directed and created all visuals. ...
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We wanted to shine a light on our wonderful models for this campaign, our fellow Brown Kids with Big Imaginations. This is Ronnie:   What is your HYFN? Creating something from nothing. Tell us about a dream you had that you can’t...
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We wanted to shine a light on our wonderful models for this campaign, our fellow Brown Kids with Big Imaginations. This is Aarian:     What do you want to be when you grow up?Soccer player Tell us about a dream you can’t stop...
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We wanted to shine a light on our wonderful models for this campaign, our fellow Brown Kids with Big Imaginations. This is Taz:      What is your HYFN?At this very moment, it's simply creativity. But recently realized and accepted that my HYFN...
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We wanted to shine a light on our wonderful models for this campaign, our fellow Brown Kids with Big Imaginations. This is Tara:   What is your HYFN? Indian American.  Tell us about a dream you had that you can’t stop...
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