EXTRA SPICY

A music discovery series showcasing artists from the diaspora.

Episode 3 : Rhea Raj

You’ve known HYFN as a clothing brand but our mission statement is clear on the fact that we are also a storytelling platform. We will use photography and video content to amplify stories from within our culture and highlight people doing incredible things. Extra Spicy is a perfect representation of that. 

This series was created by Kolkata Chai and PopShift and they asked HYFN to direct and shoot all the visuals. We took Kolkata Chai, located in New York City's East Village, and turned it into a performance stage dripped in fuchsia lighting.

"EXTRA SPICY" is a music discovery series focused on celebrating the culture and genius of the Immigrant Diaspora.

In Season 1, we showcase six (6) artists with roots around the world to highlight their stories and styles. Robin Dey, Haile Supreme, Allan Kingdom, Rhea Raj, Rianjali and Rolex Rasathy.

From the Carnatic sounds of Tamil American singer/songwriter Rolex Rasathy, to the Ethiopian rhythms of Haile Supreme, Extra Spicy bridges the gap between content and culture in a genuine way.

One of our favorite things to do is collaborate with our friends and when Raghu and @Ani came to us with their vision, we were all in.

New episode every friday, hope you enjoy Season 1.

Presented by @popshift @kolkatachaico
Executive Produced by: @toobaditsrags @anihustles
Directed by: @Atif
Video Produced by: @HYFN
Audio Recording: @inhousedesignny
Show Music: @sanjoyd

Episode 2 : ROBIN DEY

Episode 1 : ROLEX RASATHY

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