Yesterday we announced to you that we are launching HYFN as a clothing brand. And today we introduce our first drop, titled "Statement of Arrival". This is our introduction to the world. "Brown Kids With Big Imaginations", this is who we are and this is who we are creating for.
This is the making of a brand, in real time. It’s a series of trial and errors which will reveal our design philosophy and aesthetic voice. This season will feel like the clutter on a desk in a mad scientist’s laboratory. A chaotic explosion of creative ideas slowly making sense together. This is about enjoying the process of touching and feeling fabrics, exploring colors or lack thereof, working with new materials, cutting patterns, heat pressing, screen printing, embroidering and so much more.
We will work through this process of design, prototyping, creating, destroying, creating again and will share the end products in our online shop. We will not limit ourselves to apparel, but will also include unique specialty items that highlight different aspects of our lifestyles.
This collection is a creative challenge we are giving ourselves.